Anwesha's Recommendation Blog

The air is thick with the scent of incense, the beats of Dhaak, and the joyous ululations of devotees.  Kolkata, the City of Joy, comes alive with an unparalleled fervor during the auspicious festival of Durga Puja.  This vibrant extravaganza, celebrated with great enthusiasm and devotion, holds a profound significance in the cultural fabric of the city, embodying the essence of tradition, art, and social harmony. Deep Roots in Mythology: Durga Puja traces its origins to the victory of Goddess Durga over the demon Mahishasura, symbolizing the triumph of good over evil. According to Hindu mythology, the goddess returns to her earthly abode with her children, a symbolic homecoming that fosters a profound sense of familial unity and cultural solidarity. Artistic Marvels: Kolkata's Durga Puja is a testament to artistic brilliance. The city metamorphoses into an immersive art gallery, featuring elaborate pandals housing meticulously sculpted idols of Goddess Durga. Skilled artisa...

Shopping, a perennial source of joy, beckons whenever you venture to a new place, compelling you to collect mementos for friends and family.  As we embark on this virtual journey through the markets enveloping Kolkata, the "City of Joy," allow us to provide you with a brief overview of the city's shopping landscape.  Kolkata's fame extends beyond its cultural richness, it's renowned for the affordability of its merchandise, courtesy of its strategic proximity to global ports. Without further ado, let's delve into the list of premier shopping destinations in Kolkata: 1. Gariahat Market:   An undeniable attraction for shopaholics in Kolkata, Gariahat Market stretches along a lengthy road, with shops flanking both sides.  Here, you'll encounter a vast array of clothing, jewellery, and electronic items. The market boasts an interesting blend of permanent shops and temporary stalls, where budget-friendly options abound.  The si...

  T he frenzy has already commenced. Just a few days remain until the onset of the 2023 Durga Puja Festival in Kolkata, and the festive spirit among the Bengalis is tangible. This year's Durga Puja in Kolkata will kick off on October 15th and culminate on the 24th. It marks a period of extensive gatherings, as Bengalis ("BONGS") hailing from various corners of the globe gather to reunite with loved ones, amplifying the atmosphere of celebration. The city will be adorned with a kaleidoscope of vibrant hues, where the shimmering lights will not only illuminate even the darkest corners but also brighten your heart. It's a time to witness people adorned in traditional attire, a time to observe people swaying to the rhythm of dhol beats. During the Durga Puja Festival, Kolkata bursts forth with over a thousand thematic and vividly colorful pandals, showcasing various incarnations of Goddess Durga. This spectacle draws in massive crowds, solidifying its status as one of the...

Gone are the days when people relied solely on advertising or word-of-mouth from friends and family. Instead, social recommendations have emerged as a potent force in influencing our buying choices. Whether it's through social media platforms, review websites, or even direct messages from friends s ocial recommendations can create a sense of community and trust among customers. Incorporation of  social proof, such as customer reviews and ratings, to enhance the impact of recommendations. Engaging with influencers and encouraging them to recommend your products or services. Leverage social media platforms to amplify the reach and influence of recommendations. 1. Are they authentic ? Social recommendations are seen as authentic and transparent. Unlike marketing campaigns, they are not driven by a company's agenda or profit motives. When someone shares their experience with a product or service on social media or in a review, it is often perceived as a genuine account of their sa...